Email: amna.majid@gmail.com EXPERIENCE: Associate Creative Director – Adcom Advertising Isl. Nov 05 – May 07 Leading the design/creative team on our main client Telenor. Creative Manager – Evernew Concepts Jun 04 – April 05. Handling PTCL wireless local loop. Corporate account PTCL, Ministry of Environment, NHA.Job description involves: copywriting, concept writing, strategy brainstorming, grid and layout design, selling ideas to the client - presentations and client interaction ( receiving client briefs). Freelance Graphic Designer : Feb. 02 – present Recent projects include the Iqra University prospectus, Merck Calendar 2003, Meal masti (mobile food service) Vehicle graphics, corporate id and packaging. Golden Palms corporate id. Moosajees re-design of corporate id, and shop signage and internal brand posters. Best foods logo and packaging (Canada based food distributor). Current projects include Depilex campaign, (to be launched) shop signage, and Arpatech corporate ID and brochure design. Teacher Assistant : Indus Valley School of Art and Architecture Jan 03 – Dec 03 Assisted a Basic design course teacher, an imperative introductory design course taught in the Foundation Year. VISUAL WORKS         Karachi, Pakistan Creative Director and Entrepreneur        May.99 –Jan 02 Visual Works (currently dissolved) a graphic design services provider with a multinational client base in industries such as Pharmaceuticals, Technology, Energy, Entertainment, Textiles and Consumer Goods. Corporate Identity and Profiles - Work with a series of small firms to create a consistent image across all products or services. The package includes design and development of company logos, letterheads and visiting cards. Corporate ID clients include AG and I partnership (Public relations consulting), GlaxoSmithKline, Niagra fabrics and local IT firms such as E-patterns, Enercom and Ebiz.Corporate Profile for Merck Marker Pakistan, Pakistan Hosiery Association. Degree design for Iqra University. Promotional Items - Propose and design promotional items and brochureware for clients’ business development initiatives. Examples include creative direct mail items such as tea coasters sent to existing/prospective customers of Generation Tex, (textile exporter). Event/Space Design - Provide interior design expertise for client events. This includes assessing space requirements, customizing accessories and furniture to overall design in addition to graphic designing of individual booths. Key deliverables designed include brochures, pamphlets, banners, posters and promotional giveaways. Theater set design services include visualization and implementation of props and accessories consistent with the overall script. Glaxo Smithkline Spirit conference, banner and backdrop design. Campaign Design - Prominent project for an Asian rock band, Junoon, provided designs for CD covers, posters and brochureware for the launch of their latest album. Other clients include Area 51(Bowling Alley), Oil companies such as Lasmo Oil and Shell in Pakistan. Polesigns for Faysal Bank selling their various products. Brochure and promotional material for Glaxo asthma product “Puff” (intl mascot). Web Design - Recently created a primary/subsidiary web site for ICC Pakistan (International chamber of commerce). Other web design projects include clients such as the Pakistan Tanners Association and a children’s portal being offered by a UAE based company. Shop Graphics - Collaborate with architects and facility designers to discuss graphics concepts and implementation. Designed the visiting cards, tags, pamphlets and bags/boxes for M2 (clothing outlet). Other projects included The Cupola Group, restating their image in baking goods and confectioneries. Shop signage, corporate ID and inhouse posters for new outlet of Moosajees, a famous cloth outlet. Editorial Design - Youth paper named “The Crossings” has been the base of our editorial work. It has been designed to target younger audiences, with color, text, imaging and layout. Commercials and Documentaries- A 15 second commercial on treatment awareness for Glaxo-SmithKline, was locally aired. Create storyboards for TV commercials, assist editors and cameramen with shooting on Digi Beta systems and with the editing process. Corporate video documenting the Lux style awards post event for UniLever Pakistan. INTERNSHIPS Jul. 1994   Saatchi and Saatchi Advertising Creative Intern  Karachi, Pakistan Oct. 1995 – Dec. 1995  Citibank     Telemarketing Intern Karachi, Pakistan Jul. 1999   Asiatic Advertising (JWT)   Creative Intern  Karachi, Pakistan  Feb. 2002 The Indus Valley School of Art and Architecture – conducted a one month workshop for the final year students on how to manage your own design house, which included getting a brief, dealing with various different types of clients, what to look out for and how to deal with the issues. EDUCATION Indus Valley, School of Art and Architecture Karachi, Pakistan Bachelor of Design. Honors: Recipient of Indus Scholarship    Dec. 1999  SCHOOL PROJECTS Thesis – Positive Pakistan - A social awareness campaign targeted towards the upper class focusing on the difference they can make in uplifting the country through education, and responsible citizenship.   Dissertation – Divorce: The three sided coin – A 12,000 word paper on divorce, its legal implications according to Islamic laws, and its psychological effects on the family.  SKILLS   Computer – Adobe Photoshop, Macromedia freehand Photography – Proficient in digital photography and 35 mm. Provided art direction for professional photo shoots. PERSONAL Active member of College and School Athletic Association and other extracurricular events. Passion for theater! Member of a local amateur theater group from 1996-2000. Acted in several theater productions for fund raising and charity. Traveled to the UAE and Singapore with renowned Pakistani artists performing a localized version of “A Black comedy”. Hosted several television shows. A founder member of the Alumni Association of Indus Valley. One of our projects is the foundation year where every month the first years are taken to different locations of Karachi to be made more aware of their city, and then are encouraged to be as creative as possible in presenting their thoughts to us as a group activity. These have been in the form of dialogue, theatre, installations, sculptures, etc. A very rewarding project.